Gamification as a strategy to strengthen the entrepreneurial culture

Abstract

The entrepreneurial culture as a growing social characteristic at a global level, generates more and more followers, with the aim of strengthening the economic, financial and healthy coexistence and innovation scenarios, in organizations and in general in communities. This then warrants generating increasingly didactic and effective spaces so that people have access to collaborative and inclusive learning on the design of business models and their implementation, within the framework of the gamification strategy which transfers the activity of games to the educational field and this is precisely the objective center of this article. Methodologically, the teaching for the strengthening of the entrepreneurial culture in people, follows an identification route, which shows the scenario of action, characterization, which lands and describes the skills in entrepreneurial culture, prioritization - selection, which segments the apprentices and design, which presents a new methodological strategy. As results, a methodological guide for learning and strengthening the entrepreneurial culture applying gamification is presented, in addition to evidencing the methodological strategy in the delivery of the CANVAS model as a relevant work tool in this environment of action. Thus, it is possible to conclude that gamification is an innovative methodological medium, which allows the learning of any topic in an environment of fun and recreation, likewise it is highlighted that the entrepreneurial culture is a relevant and increasingly useful pillar in the development of the world's communities