Análisis del Mercado Colombo-Mexicano del Clúster de Cosméticos de Bogotá

Abstract

The sector of cosmetics in Colombia has been growing the past few years and has taken a great recognition in the international market, Bogotá cosmetics cluster has been created to support the companies in the sector, encourage them and create an association that share the same vision of the future and support each other. The present work shows the dynamics of the market Colombo-Mexican for the small and medium-sized enterprises (SMEs) in the cluster of cosmetics in Bogota, are reflected the advantages and disadvantages, as well as the behaviour of SMEs and the characteristics of the market of the cluster of cosmetics in Bogotá.