Postobon s.a: proposing a dynamic financial structure

Abstract

The current markets demand an oriented business administration, maximizing the resources leading to the generation of value, therefore through the financial management the improvement of productiveness can be targeted as well as the economic adequate structure through financial tools providing the companies with the capacity of fulfilling their aims and objectives until they achieve their vision in a way that new strategies can be stated towards a sustainable growth and a status in the market. Postobon SA is the most important company in the non alcoholic beverages category, founded 104 years ago, being the one with the most participation in the Colombian market thanks to its diversification model and wide portfolio and 6 business categories: sodas, water, juices, hydrating, energizers and teas. What is sought with this project is to acknowledge the real financial value performed by the company Gaseosas Posada Tobon S.A. through different valuation methods.